National, 26th August 2024: Indriya, part of the Aditya Birla Group, celebrates craftsmanship and endless love for fine jewellery in its newly released movie/film. Each piece crafted at Indriya is an ode to the rich Indian Kaarigari, reimagined in a contemporary style. Whether it is the reinvention of age-old favourites like polki and kundan, or […]
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]]>Aditya Birla Group made a grand entry into the branded jewellery retail segment on 26th July with the launch of ‘Indriya’, a venture backed by a substantial investment of Rs. 5,000 crore. The new brand will operate under the umbrella of Novel Jewels. To mark its debut, Indriya is set to open four stores in […]
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