Botswana and De Beers have officially signed a long-awaited diamond sales agreement, months after the initial deadline for renewal in June 2023. Botswana’s newly elected president, Duma Boko, confirmed that the deal was finalized on January 24, as reported by Bloomberg. Speaking at an energy conference in Dar es Salaam, Tanzania, Boko stated, “The issue […]

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De Beers and Signet Jewelers have unveiled a new marketing campaign, “Worth the Wait”, aimed at reintroducing the allure of natural diamonds to modern couples. The campaign focuses on the evolving dynamics of relationships and the unique journey that natural diamonds take, symbolising the enduring nature of love. Targeted at “Zillennials”, a demographic of young […]

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De Beers and Tanishq, the Indian jewelry retailer with almost 500 outlets, today (28 August) said they will work together to promote natural diamonds. They jointly announced a long-term strategic collaboration to “to enhance consumer education, interest and confidence”. India has overtaken China as the world’s second biggest diamond consumer with an 11 per cent […]

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De Beers is joining forces with India’s Gem and Jewellery Export Promotion Council (GJEPC) to promote natural diamonds to domestic consumers and to increase sales. Both sides met last week in Mumbai to discuss how they could educate and support retailers, especially in India’s smaller towns and cities. De Beers and the GJEPC’s 10,000 members […]

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De Beers has canceled Sight 7, scheduled for later this month, as the slump in global diamond demand persists. It’s the first time the troubled UK miner has taken such a decision since Sights 3, 4 and 5 of 2020, which were all canceled in the depths of the Covid crisis. De Beers last reported […]

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De Beers and GJEPC held a meeting on 1st August in Mumbai to discuss strategies for bolstering the natural diamond market in India. The discussion centred around the need for education and awareness around natural diamonds. Ms. Shweta Harit, Global Senior VP, De Beers; Mr. Amit Pratihari, Vice President of De Beers Forevermark India; and […]

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De Beers reported a 15 per cent drop in its global diamond production in Q2, as demand remained weak for yet another quarter. The H1 figure (16.5m carats) is down 19 per cent on the same period in 2023. The total number of carats recovered during Q2 2024 was 6.4m, down from 7.6m year-on-year. Botswana, […]

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A delegation from De Beers, led by Ms. Feriel Zerouki, Senior Vice President of Provenance, Ethics, and Industry Relations, visited the GJEPC head office in Mumbai on 9th July. The De Beers team also included Ms. Emma Wade Smith, Global Head of Public Policy and Public Affairs, and Mr. Amit Pratihari, Managing Director of De […]

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De Beers is heading for an amicable divorce from Anglo American, according to the company’s CEO Al Cook. He described the proposed sell-off as a “conscious uncoupling”, the term Gwyneth Paltrow and Coldplay frontman Chris Martin famously used to announce their split in 2014, after 12 years together. Anglo and De Beers are also, coincidentally, […]

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De Beers say the diamond industry needs longer to adapt to G7 sanctions on Russia and is calling for a year-long extension on the “sunrise period”. It pledges full support for the restrictions which will, from 1 September, outlaw all Russian goods of 0.5-cts or above. But the UK-based miner is concerned that the way […]

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