De Beers and Signet will work together to promote natural diamonds to a “diverse new generation” of US consumers, ahead of an expected surge in post-pandemic engagements. They predict a 25 per cent increase over the next three years, driven by zillennial couples (currently aged 30 to 35) from a variety racial and ethnic backgrounds […]
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]]>Al Cook, CEO of De Beers Group and Gina Drosos, CEO of Signet Jewelers came together in Botswana this week to meet with their local teams in Botswana and discuss future collaboration opportunities to promote the beauty and benefits that come from natural diamonds. Their teams in Botswana shared first hand, advancements, as well as […]
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