De Beers Jewellers has officially rebranded as De Beers London, signaling a refined focus on its connection to one of the world’s most influential fashion and luxury capitals. This transformation underscores the brand’s evolution while maintaining its deep heritage in diamond expertise. Accompanying the rebrand is a bold new campaign featuring Adwoa Aboah, the renowned […]
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]]>Long-term demand for diamonds will increase in China, says De Beers, despite a slow recovery from Covid lockdowns and a decade of declining marriage numbers. The bigger picture is that consumers in China currently account for 10 per cent of diamond purchases globally and demand closely tracks the country’s economic growth. De Beers acknowledges in […]
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]]>PARIS, FRANCE – Media OutReach – 7 July 2022 – Light is pure energy, emanating from the sun and stars, interacting with the world around us, revealing its many expressions. It can flash with intensity or radiate softness. Highlight shapes or create shadows. Shine with clarity or conjure optical illusions. When it touches a diamond, […]
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]]>Non-profit organisation Diamonds Do Good, formerly known as the Diamond Empowerment Fund, will bring together key leaders from the retail and diamond sectors to share their viewpoints in its first virtual event on 30th July from 11am to noon EDT. The participants include De Beers’ Bruce Cleaver, Signet’s Gina Drosos, Alrosa’s Sergey Ivanov, Rosy Blue’s […]
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]]>Consumers have been making more “meaningful” jewelry purchases during the lockdown, according to research by De Beers. Spending more time with family, and less time commuting, has shifted the focus from towards pieces that represent feelings of love and connection, rather than fun or practicality. Almost half (45%) of those surveyed in the company’s monthly […]
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]]>De Beers Group today announced that the provisional value of rough diamond sales (Global Sightholder Sales and Auctions) for the tenth sales cycle of 2019 was US$ 425 million. While this marked a slight improvement over the final figure for sales at Cycle 9 of US$ 400 million, it was still way below the US$ […]
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]]>Wholesale prices for lab-grown diamonds have fallen by up to 60 percent since De Beers began selling synthetic stones for jewellery in September, CEO Bruce Cleaver said on Thursday, adding margins for the sector would continue to fall. De Beers, part of mining group Anglo American, shocked the diamond industry last year when it announced […]
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]]>The De Beers Group has reported an increase in revenue for 2018, a performance the company describes as “robust” despite a number of headwinds. Total revenue for the year increased by 4% for $6.1bn (£4.7bn), with rough diamond sales increasing by 4% to $5.4bn. This was driven by improved consumer demand for diamond jewellery and […]
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