Digital marketing Archives - The Jewelry Magazine https://www.thejewelrymagazine.com/tag/digital-marketing/ Latest Jewelry News From All Around The World Mon, 10 Feb 2020 07:13:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 How to find the right space to showcase your brand https://www.thejewelrymagazine.com/how-to-find-the-right-space-to-showcase-your-brand/ https://www.thejewelrymagazine.com/how-to-find-the-right-space-to-showcase-your-brand/#respond Mon, 10 Feb 2020 07:11:56 +0000 https://www.thejewelrymagazine.com/?p=15677

With Mantra Jewellery we’ve thought long and hard over the last three years about our distribution strategy, to put our brand in front of the right people, at the right time. And it is this point about ‘at the right time’ which has led us to avoid the usual wholesale approach and sell direct to […]

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ASHI Diamonds launches 2020 Bridal Marketing Program – Journey of Love https://www.thejewelrymagazine.com/ashi-diamonds-launches-2020-bridal-marketing-program-journey-of-love/ https://www.thejewelrymagazine.com/ashi-diamonds-launches-2020-bridal-marketing-program-journey-of-love/#respond Thu, 02 Jan 2020 07:09:04 +0000 https://www.thejewelrymagazine.com/?p=15261

ASHI Diamonds is excited to unveil their 2020 Bridal Program – Journey of Love. In an effort to fulfill every bride’s wish, ASHI has married the gracefulness of today’s modern bride with the timeless elements of her dream wedding. ASHI has brought together beautiful new designs, a selection of best sellers, and reworked some classics […]

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2019 ICA Congress Concludes in Bangkok With Highest Ever Delegate Turnout, Significant Gender Diversity https://www.thejewelrymagazine.com/2019-ica-congress-concludes-in-bangkok-with-highest-ever-delegate-turnout-significant-gender-diversity/ https://www.thejewelrymagazine.com/2019-ica-congress-concludes-in-bangkok-with-highest-ever-delegate-turnout-significant-gender-diversity/#respond Fri, 18 Oct 2019 06:58:53 +0000 https://www.thejewelrymagazine.com/?p=14700

The 19th International Colored Gemstone Association (ICA) Congress, which took place in Bangkok from October 12-15, not only saw the largest ever overall turnout in the over 30-year history of the event, but also reflected the increase in gender diversity both in the coloured gemstone industry and the organisation too, the ICA stated in a […]

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Diamond Producers Association names new CEO https://www.thejewelrymagazine.com/diamond-producers-association-names-new-ceo/ https://www.thejewelrymagazine.com/diamond-producers-association-names-new-ceo/#respond Tue, 15 Oct 2019 08:00:52 +0000 https://www.thejewelrymagazine.com/?p=14677

The Diamond Producers Association (DPA) has announced that Jean-Marc Lieberherr will be stepping down from his role as chief executive officer at the end of his current contract period on December 31 2019. His replacement has already been found, with David Kellie joining the organisation in December 2019, enabling a smooth transition of leadership. David […]

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David Kellie to Succeed Jean-Marc Lieberherr as CEO of the Diamond Producers Association https://www.thejewelrymagazine.com/david-kellie-to-succeed-jean-marc-lieberherr-as-ceo-of-the-diamond-producers-association/ https://www.thejewelrymagazine.com/david-kellie-to-succeed-jean-marc-lieberherr-as-ceo-of-the-diamond-producers-association/#respond Sat, 12 Oct 2019 06:46:22 +0000 https://www.thejewelrymagazine.com/?p=14654

The Diamond Producers Association (DPA) today announced that Jean-Marc Lieberherr has decided to step down from his role as CEO at the end of his current contract period on 31 December 2019. David Kellie will join the organisation in December 2019, enabling a smooth transition of leadership. Jean-Marc has filled key leadership positions at the […]

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Pandora unveils new brand image in-store and online https://www.thejewelrymagazine.com/pandora-unveils-new-brand-image-in-store-and-online/ https://www.thejewelrymagazine.com/pandora-unveils-new-brand-image-in-store-and-online/#respond Wed, 04 Sep 2019 07:22:43 +0000 https://www.thejewelrymagazine.com/?p=14257

Jewellery retailer Pandora has refreshed all consumer touchpoints as it looks to increase its brand relevance. Changes have been made across the organisation including the introduction of a fresh store design, new collaborations and products, celebrity endorsements, and what the company said is the largest marketing investment in its history. It has also relaunched its […]

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Watches of Switzerland Group sales soar to £209m in first quarter https://www.thejewelrymagazine.com/watches-of-switzerland-group-sales-soar-to-209m-in-first-quarter/ https://www.thejewelrymagazine.com/watches-of-switzerland-group-sales-soar-to-209m-in-first-quarter/#respond Wed, 14 Aug 2019 06:25:54 +0000 https://www.thejewelrymagazine.com/?p=14025

Watches of Switzerland Group’s first quarter of trading since becoming a publicly listed company has seen sales grow by 17.8% to £209.4 million thanks in part to the continuing growth of its store network. Stripping out new store growth, the company’s turnover increased by 10.8% on a like for like basis. There was no update […]

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Piaget partners up with leading influencer who boasts 2.3m followers https://www.thejewelrymagazine.com/piaget-partners-up-with-leading-influencer-who-boasts-2-3m-followers/ https://www.thejewelrymagazine.com/piaget-partners-up-with-leading-influencer-who-boasts-2-3m-followers/#respond Tue, 30 Jul 2019 06:42:24 +0000 https://www.thejewelrymagazine.com/?p=13895

Australian digital influencer Nicole Warne has been announced as a ‘new friend of Piaget’ by the luxury jewellery brand. Warne, who has a following of 2.3 million people across social media, has been recognised by Forbes 30 under 30 and is considered a respected member of the global fashion community. She has appeared on the […]

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TOP TIPS: Discover how jewellery industry professionals can bolster business by building a personal brand https://www.thejewelrymagazine.com/top-tips-discover-how-jewellery-industry-professionals-can-bolster-business-by-building-a-personal-brand/ https://www.thejewelrymagazine.com/top-tips-discover-how-jewellery-industry-professionals-can-bolster-business-by-building-a-personal-brand/#respond Thu, 27 Jun 2019 07:27:00 +0000 https://www.thejewelrymagazine.com/?p=13644

Personal branding — it’s a phrase that invokes feelings similar to the ingestion of marmite. One either loves it or hates it. I’m very passionate about the importance of building an authentic and effective personal brand; however, I know that there are cynics out there who perhaps feel that ‘personal branding’ is all a little […]

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Sif Jakobs Jewellery gears up for growth with new CEO https://www.thejewelrymagazine.com/sif-jakobs-jewellery-gears-up-for-growth-with-new-ceo/ https://www.thejewelrymagazine.com/sif-jakobs-jewellery-gears-up-for-growth-with-new-ceo/#respond Tue, 04 Jun 2019 08:17:06 +0000 https://www.thejewelrymagazine.com/?p=13469

Danish fashion brand Sif Jakobs Jewellery has appointed a new chief executive officer to help drive ambitious growth and build the brand in today’s market. Now in its 10th year of trading in Europe and six years in the UK and Ireland, Sif Jakobs Jewellery announces the appointment of Stefan Mayr as chief executive officer […]

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