Pandora is once again redefining its identity with a star-studded continuation of its Be Love campaign. Originally launched in 2024, the campaign marked a strategic shift for the Danish jewellery giant, expanding its image beyond charm bracelets to a full-fledged jewellery brand centered around love and self-expression. In this latest iteration, Pandora enlists an impressive […]

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Pandora, the Danish jewelry giant, has reported yet another year of “solid and profitable growth,” as outlined in its full-year financial results released on February 5. The company achieved an impressive 13% organic growth in 2024, with total revenue reaching DKK 31.7 billion ($4.42 billion), fueled by a robust holiday shopping season. Originally renowned for […]

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Pandora is introducing its lab-grown diamonds (LGD) collections to its home country Denmark, the first EU market to offer these after successful launches in the Americas, Australia and UK. Pandora also announced the opening of its first flagship store in Copenhagen. Pandora stopped using mined diamonds in 2021. Alexander Lacik, CEO and President of Pandora, […]

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Pandora, the Danish company best known for its charm bracelets, started work last week on a $150m factory in Vietnam. The new facility, together with the expansion of its existing facilities in Thailand, will allow it to boost production by up to 60 per cent. Pandora, the world’s biggest jewelry maker, currently earns two thirds […]

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Pandora reported organic growth of 18 per cent in Q1 as its “Be Love” campaign attempts to expand beyond the charm bracelets which still account for two thirds of its revenue, and redefine the company as a full jewelry brand. The Danish company said revenue for the quarter was DKK6,834m ($986m) and operating profit was […]

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Pandora’s CEO says consumers don’t buy lab growns because they’re “sustainable”. They buy them because they’re cheap. Alexander Lacik told Fortune magazine: “When we talk about product choice, there are only two things that actually drive behavior,” he said. Price and design. “ESG (environmental, social, and corporate governance) is a nice feature and for the […]

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Pandora reported a Q4 surge in revenue, with strong Black Friday and Christmas performances, and a near doubling of its lab grown sales. The Danish jeweler best known for its charm bracelets reported a 12 per cent increase in organic growth (9 per cent like-for-like) to $1.58bn. “Key markets in Europe remained solid at 5 […]

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Jewellery retail major Pandora revealed the expansion of Pandora Lab-Grown Diamonds with three new collections priced from $290, and the launch of a campaign celebrating the breaking of conventions. Pandora Creative Director Francesco Terzo said, “We want more people to experience the power and beauty of lab-grown diamonds for every day, in classic diamond settings […]

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Pandora has reported a five per cent growth in Q2 sales, despite ongoing macroeconomic uncertainties. The Danish jeweler says strong brands and products helped it deliver “robust growth” and it had expanded its network by four per cent. Revenue for the quarter was $864m (DK 5.894bn). Overall like-for-like growth was two per cent, although it […]

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Pandora is urging women to buy their own lab grown diamonds, in a campaign fronted by “champions of self-empowerment” – Rosario Dawson and Ashley Graham. The Danish jeweler has ditched all mined diamonds and pledged to use only recycled silver and gold. Dawson, 43,the US actress best known for the Sin City movies, and Ashley […]

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