New Delhi, January 2026: Mavitrra, the refined bespoke diamond jewellery brand known for its spiritually inspired artistry and personalised craftsmanship, proudly announces the launch of its Wedding Collection for the season, a thoughtfully curated range that celebrates the emotion, legacy, and timeless beauty of Indian weddings. Designed for the modern bride who honours tradition while […]
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]]>De Beers and Signet Jewelers have unveiled a new marketing campaign, “Worth the Wait”, aimed at reintroducing the allure of natural diamonds to modern couples. The campaign focuses on the evolving dynamics of relationships and the unique journey that natural diamonds take, symbolising the enduring nature of love. Targeted at “Zillennials”, a demographic of young […]
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]]>De Beers and GJEPC held a meeting on 1st August in Mumbai to discuss strategies for bolstering the natural diamond market in India. The discussion centred around the need for education and awareness around natural diamonds. Ms. Shweta Harit, Global Senior VP, De Beers; Mr. Amit Pratihari, Vice President of De Beers Forevermark India; and […]
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]]>De Beers and Signet will work together to promote natural diamonds to a “diverse new generation” of US consumers, ahead of an expected surge in post-pandemic engagements. They predict a 25 per cent increase over the next three years, driven by zillennial couples (currently aged 30 to 35) from a variety racial and ethnic backgrounds […]
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]]>Calling out to all the natural diamond jewellery design enthusiasts for the opportunity to collaborate with leading fashion designers in the country Diamond Producers Association (DPA) and the Lakmé Fashion Week (LFW), India’s biggest fashion stage, are once more presenting an exciting opportunity for the nation’s budding diamond jewellery design talent with the third edition […]
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