125 years in business is no small feat, so its little wonder Swarovski is planning to shout about this sparkling milestone throughout 2020. Inspired by the idea of making crystal accessible to more people, Daniel Swarovski, a Bohemian jeweller, patented an electric cutting machine that could cut crystal more precisely than by hand. In 1895 […]

The post Swarovski exec and UK managing director reveal how the company will celebrate 125 years in business appeared first on The Jewelry Magazine.

As we wave one year goodbye and jump straight into another, Professional Jeweller reflects on the trends and stories of 2019 that are likely to shape the next 12 months… Purchasing of jewellery and watches has gone up According to award-winning market researcher provider, Mintel, two thirds of people have bought jewellery or watches for […]

The post 10 things the jewellery industry learned in 2019 appeared first on The Jewelry Magazine.

ASHI Diamonds is excited to unveil their 2020 Bridal Program – Journey of Love. In an effort to fulfill every bride’s wish, ASHI has married the gracefulness of today’s modern bride with the timeless elements of her dream wedding. ASHI has brought together beautiful new designs, a selection of best sellers, and reworked some classics […]

The post ASHI Diamonds launches 2020 Bridal Marketing Program – Journey of Love appeared first on The Jewelry Magazine.

Visitors to Jewellery & Watch will have access to three theatre and workshop spaces in 2020, including the Inspiring Retail Stage, The Retail Skills Theatre and the new Design and Source Stage at NEC, Birmingham. Drawing on the broad expertise of Spring Fair’s diverse community, the 2020 Seminar Programme will benefit all kinds of businesses, […]

The post Jewellery & Watch reveals themes and speakers for 2020 appeared first on The Jewelry Magazine.

Social media platform, Instagram, has launched a step-by-step guide for creating engaging and interactive Instagram Stories. With Christmas fast approaching, the social channel’s top tips could help a jeweller bolster business and brand awareness during a season where people are and browsing for products online more than ever. And, it’s a known fact that Instagram […]

The post Instagram reveals how jewellers can use Stories to bolster business appeared first on The Jewelry Magazine.

Words by Steve Beckett, client services director at PushON, an award-winning full-service eCommerce agency Shopping directly through social media, making online shopping easier and more seamless than ever, has seen tremendous growth in the past year and is rapidly changing the face of eCommerce as we know it. Given this growth, as well as Instagram […]

The post How can jewellers make the most of social commerce? appeared first on The Jewelry Magazine.

Australian digital influencer Nicole Warne has been announced as a ‘new friend of Piaget’ by the luxury jewellery brand. Warne, who has a following of 2.3 million people across social media, has been recognised by Forbes 30 under 30 and is considered a respected member of the global fashion community. She has appeared on the […]

The post Piaget partners up with leading influencer who boasts 2.3m followers appeared first on The Jewelry Magazine.

The Best New Store or Store Refurbishment category was added to the Professional Jeweller Awards last year to honour companies that have adapted their retail environments to meet new demands, and Fitzgerald Jewellers was definitely a worthy winner of this accolade. Located in Canterbury, Fitzgerald Jewellers refurbished its store to create a homely space to […]

The post INSPIRING INDEPENDENT: Find out how a store revamp and new Instagram strategy can transform business appeared first on The Jewelry Magazine.

Personal branding — it’s a phrase that invokes feelings similar to the ingestion of marmite. One either loves it or hates it. I’m very passionate about the importance of building an authentic and effective personal brand; however, I know that there are cynics out there who perhaps feel that ‘personal branding’ is all a little […]

The post TOP TIPS: Discover how jewellery industry professionals can bolster business by building a personal brand appeared first on The Jewelry Magazine.

Social commerce is the use of social media in the context of e-commerce transactions. In other words, it’s using platforms like Instagram and Snapchat to shop. More and more social platforms are adapting their apps to allows consumers to shop directly from them, but a study by British retailer OnBuy.com reveals UK citizens are sceptical […]

The post British consumers don’t yet trust social commerce, new study finds appeared first on The Jewelry Magazine.