Swarovski has made a strong comeback, returning to profitability after five years of setbacks. The Austrian luxury brand, known for its iconic crystals and jewelry, announced a 6% growth in revenue for 2024 and reported a significant boost in sales of its lab-grown diamonds, marking a key milestone in its recovery. The private, family-owned company […]

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125 years in business is no small feat, so its little wonder Swarovski is planning to shout about this sparkling milestone throughout 2020. Inspired by the idea of making crystal accessible to more people, Daniel Swarovski, a Bohemian jeweller, patented an electric cutting machine that could cut crystal more precisely than by hand. In 1895 […]

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Fashion jewellery brand Swarovski has dropped its 2017 Christmas television advert today, the same week as other retail giants which have become known their festive campaigns. Christmas adverts mark the start of Christmas trading season, with many consumers waiting with eagerly for certain ones to appear on the TV. Yesterday Marks & Spencer released its […]

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