Bangalore, October 25, 2021: With the onset of the festive season, De Beers Forevermark, one of the most trusted diamond brands, is upbeat about demand for diamonds in South India. The brand has already witnessed a huge response post the second wave, and compared to the pre-festive season consumption, it is looking forward to growth […]

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Buyers in the major markets of the US, China and India still intend to purchase diamond jewellery as holiday gifts despite a challenging scenario, De Beers’ latest report on consumer behaviours revealed. The research, which surveyed 2,800 men and women aged 20 to 65 with household incomes of at least US$75,000 in the US and […]

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Ten years and ten months after the official opening in July 2008, production at De Beers Group Victor Mine in northern Ontario has come to an end. The last of the economic ore was processed through the plant, followed by several days of low-grade ore and limestone to help purge the plant of any remaining […]

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De Beers production figures for the first quarter of 2018 show that the Group’s production increased by 15% in the period to touch 8.5 million carats, as compared to 7.4 million carats produced in the same period of the previous year. The rise includes the impact of the ramp-up of production from Gahcho Kué in […]

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In a move that will bring much cheer to the diamond industry, the De Beers Group announced that this year it will invest more than US$ 140 million in marketing. This will be the highest it has expended on that head since 2008. “The increased investment will be focused on generating further consumer demand for […]

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