Jewellery retailer Pandora has refreshed all consumer touchpoints as it looks to increase its brand relevance. Changes have been made across the organisation including the introduction of a fresh store design, new collaborations and products, celebrity endorsements, and what the company said is the largest marketing investment in its history. It has also relaunched its […]

The post Pandora unveils new brand image in-store and online appeared first on The Jewelry Magazine.

Personal branding — it’s a phrase that invokes feelings similar to the ingestion of marmite. One either loves it or hates it. I’m very passionate about the importance of building an authentic and effective personal brand; however, I know that there are cynics out there who perhaps feel that ‘personal branding’ is all a little […]

The post TOP TIPS: Discover how jewellery industry professionals can bolster business by building a personal brand appeared first on The Jewelry Magazine.