Flipkart said it saw double the volume and value of sales this festive month over last year’s festive month and saw 65% of customers coming from tier-II and beyond. The company also claimed to have taken a significant lead over rival Amazon. “During this festive season, Flipkart had a disproportionate share making everyone else irrelevant,” […]

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Indian consumers are a price-conscious lot. Period. So when you think of pricing your products, you may want to ensure your prices are such that your target audience does not equate them to burning a hole in their pockets. General steps to follow in setting product prices Set the pricing objective This is one of […]

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