Flipkart said it saw double the volume and value of sales this festive month over last year’s festive month and saw 65% of customers coming from tier-II and beyond.
The company also claimed to have taken a significant lead over rival Amazon. “During this festive season, Flipkart had a disproportionate share making everyone else irrelevant,” said Smrithi Ravichandran, senior director at Flipkart who heads sales events. The e-commerce company registered a 4x growth over business as on usual days. The number of customers from tier-II and tier-III cities which the company focused on heavily this year, grew from 60% last year to 65% this festive month.
Smartphones continued to be the biggest category in terms of GMV, staying constant at 60% of the Flipkart’s total sales.
The contribution of large appliances increased from less than 10% on a normal day to 15% during the festive days.
Overall, Flipkart registered a 5 x growth in smartphones and electronics over business as usual, which has helped push its GMV, and a 10x growth in large appliances.
Amazon Pay can be Used on BMS
A day after reports of Flipkart looking at a minority stake in ticketing platform BookMyShow, Amazon announced it would allow its customers to use Amazon Pay balance account for booking tickets for movies, plays, events, concerts across BookMyShow platforms, reports Our Bureau. The move indicates Amazon’s intent on pushing its wallet beyond its marketplace to other online merchants. Amazon Pay has also integrated with food-delivery ts companies and also started online s mobile balance recharge.