De Beers and Signet Jewelers have unveiled a new marketing campaign, “Worth the Wait”, aimed at reintroducing the allure of natural diamonds to modern couples. The campaign focuses on the evolving dynamics of relationships and the unique journey that natural diamonds take, symbolising the enduring nature of love. Targeted at “Zillennials”, a demographic of young […]

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Non-profit organisation Diamonds Do Good, formerly known as the Diamond Empowerment Fund, will bring together key leaders from the retail and diamond sectors to share their viewpoints in its first virtual event on 30th July from 11am to noon EDT. The participants include De Beers’ Bruce Cleaver, Signet’s Gina Drosos, Alrosa’s Sergey Ivanov, Rosy Blue’s […]

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The 2019 CIBJO Congress, to be held in Manama, Bahrain, on November 18, 2019, will discuss issues related to the trade in natural and synthetic diamonds, especially those that are the “faultlines” between the two product categories. Some of these issues have been outlined in the Special Report prepared by its Diamond Commission, which was […]

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The new campaign unveiled by the Diamond Producers Association (DPA) as part of its “Real is Rare, Real is a Diamond” platform recounts the epic journey of a natural diamond, three billion years in the making. “The campaign is an unprecedented, cinematic telling of the natural diamond story,” DPA explained when launching the campaign dubbed […]

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Nine of the leading diamond and jewellery industry organisations (AWDC, CIBJO, DPA, GJEPC, IDI, IDMA, USJC, WDC and WFDB) have released a jointly developed Diamond Terminology Guideline to encourage full, fair and effective use of a clear and accessible terminology for diamonds and synthetics diamonds by all sector bodies, organisations, traders and retailers. The guide […]

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