Iconic jewellery brand Tiffany & Co harnesses the power of its signature colour to drive traffic online. While other brands have colours associated with them, none have got a signature colour quite as impactful as Tiffany & Co’s hue. The trademark colour is instantly recognisable, with one marketing expert claiming: “Most brands would kill for […]

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New York–Tiffany & Co. fared better in the second quarter than it did in the first, with e-commerce helping to boost net sales but lower tourist spending leading to a dip in comps in the Americas. Total sales in the Americas increased 1 percent year-over-year to $439 million while same-store sales decreased 1 percent. In […]

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