Llarsen and PBS have joined forces to develop the Danish watch brand for the UK market. PBS, led by managing director Paul Buchanan-Dunne, is the UK managing agent for Swarovski licensed jewellery and watch brands, Adore, Karl Lagerfeld, DKNY jewellery and Cluse watches. “When Paul and I had our first initial talks it was clear […]

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A signature color can increase brand recognition by 80%, new research reveals. In a survey of 2,648 consumers conducted by Reboot, consumers were shown different colors and asked to name the brand they represented. 91% of consumers were able to name at least one brand by hue alone. 80% of participants were able to recognize […]

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