Tiffany & Co. is opening two pop-up boutiques, concept stores that will last only 18 months, in New York City. The new stores will offer a “curated section of jewelry and its new home and accessories collection in a unique, intimate retail environment,” according to a company statement. The new stores will be located at […]

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Iconic jewellery brand Tiffany & Co harnesses the power of its signature colour to drive traffic online. While other brands have colours associated with them, none have got a signature colour quite as impactful as Tiffany & Co’s hue. The trademark colour is instantly recognisable, with one marketing expert claiming: “Most brands would kill for […]

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Costco owes Tiffany & Co. more than $19 million for selling 2,500 generic diamond rings falsely identified as “Tiffany” rings, a federal judge ruled Monday. Judge Swan ruled in favor of Tiffany, saying the brand was entitled to $11.1 million as profits for trademark infringement, plus interest, as well as an additional $8.25 million in […]

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