Tiffany & Co. is opening two pop-up boutiques, concept stores that will last only 18 months, in New York City.
The new stores will offer a “curated section of jewelry and its new home and accessories collection in a unique, intimate retail environment,” according to a company statement.
The new stores will be located at two New York City landmarks, Grand Central Terminal and Rockefeller Center.
The Rockefeller Center location, which will open in early November, will be approximately 800 square feet. The Grand Central location, which will open in mid-November, will be only 1,200 square feet.
The interiors of each store echo this year’s holiday flagship store windows and campaign.