The World Federation of Diamond Bourses (WFDB) has formally endorsed the Luanda Accord, a landmark agreement signed last week in Luanda, Angola, bringing together leading diamond-producing nations and trading hubs in a collective effort to bolster the promotion of natural diamonds worldwide.
Under the terms of the Accord, each signatory has committed to allocate 1% of their annual rough diamond revenues to the Natural Diamond Council (NDC) to support global marketing campaigns that highlight the authenticity, rarity, and enduring value of natural diamonds.
The signatories include a formidable alliance of governments and institutions: Botswana, Angola, Sierra Leone, Namibia, South Africa, the Democratic Republic of Congo, the Antwerp World Diamond Centre, the African Diamond Producers Association (ADPA), the Dubai Multi Commodities Centre (DMCC), and India’s Gem & Jewellery Export Promotion Council (GJEPC).
The Luanda Accord closely follows the WFDB Presidents’ Meeting held in New York, where industry leaders unanimously agreed that coordinated, proactive measures were essential to safeguard the natural diamond narrative amid rising competition and misinformation.
Speaking on the development, WFDB President Yoram Dvash lauded the momentum generated by the Accord and the commitment shown by industry stakeholders. “The Luanda Accord reflects a historic moment of unity. I commend all signatories—especially our WFDB-affiliated members DMCC and GJEPC—for stepping forward. Now is the time to lead with purpose. Together, we will reaffirm the emotional and economic value of natural diamonds,” he said.
The WFDB also unveiled a new video campaign as part of its global outreach initiative, encouraging diamond bourses, retailers, and stakeholders to actively share the content across digital platforms to amplify the message.
The Luanda meeting was graced by high-profile dignitaries including President of Botswana Duma Boko, Angola’s Minister of Mineral Resources, Oil and Gas Diamantino Azevedo, Botswana’s Minister of Minerals and Energy Bogolo Kenewendo, De Beers CEO Al Cook, and DMCC Executive Chairman Ahmed Bin Sulayem—reflecting the accord’s geopolitical and commercial significance.
With this unified front, the diamond industry sends a clear message: the legacy and allure of natural diamonds are worth preserving—and promoting—for generations to come.
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