2018 marks 235 years in business for crystal brand Waterford. This year, the brand is celebrating the significant milestone, with the UK team telling Professional Jeweller they are extremely proud and honoured to be representing a brand which has truly stood the test of time. Throughout 2018, Waterford will be celebrating the landmark year with […]

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A signature color can increase brand recognition by 80%, new research reveals. In a survey of 2,648 consumers conducted by Reboot, consumers were shown different colors and asked to name the brand they represented. 91% of consumers were able to name at least one brand by hue alone. 80% of participants were able to recognize […]

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Blue Nile has added two new executives to its team and given a new role to a longtime company veteran. The e-tailer has appointed Erin Daley (pictured, right) as its chief marketing officer. Daley most recently served as senior vice president and chief marketing officer of beauty company e.l.f. Cosmetics. She has also worked at […]

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