Affluent millennials favor traditional luxury brands like Rolex and Tiffany, but also seem predisposed to high-end brands that engage in content marketing, a new survey by MVI Marketing found. The survey polled nearly 1,000 consumers, from 25 to 40 years old, with a household income of $80,000 and higher. Among jewelry brands, Tiffany took the […]

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Tiffany & Co. is opening two pop-up boutiques, concept stores that will last only 18 months, in New York City. The new stores will offer a “curated section of jewelry and its new home and accessories collection in a unique, intimate retail environment,” according to a company statement. The new stores will be located at […]

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Iconic jewellery brand Tiffany & Co harnesses the power of its signature colour to drive traffic online. While other brands have colours associated with them, none have got a signature colour quite as impactful as Tiffany & Co’s hue. The trademark colour is instantly recognisable, with one marketing expert claiming: “Most brands would kill for […]

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