Ashapuri Gold Ornament Ltd, a prominent player in India’s gold jewellery industry, is charting a course for expansion into the eastern and northeastern regions of the country. This strategic move aims to deepen its market footprint and cater to the growing demand for intricately crafted jewellery in culturally rich markets.
The company has identified key areas such as Kolkata, Odisha, Jharkhand, and Guwahati as primary targets for its next phase of growth. As part of its strategy, Ashapuri Gold plans to establish region-specific sales territories, tailor product offerings to suit local preferences, and actively participate in regional trade shows to connect with consumers and business partners alike.
Speaking about the initiative, Jenik Soni, CEO of Ashapuri Gold Ornament Ltd, stated, “Venturing into the eastern and northeastern markets signals an exciting growth milestone for us. We believe our blend of timeless elegance and localized craftsmanship will find a strong connection with customers in these regions.”
He further added, “This expansion not only allows us to build a solid presence in some of India’s most promising jewellery markets but also underscores our long-term commitment to sustainable growth, profitability, and value creation for our stakeholders.”
Ashapuri Gold Ornament Ltd has built a reputation as one of India’s leading manufacturers and wholesalers of gold jewellery, known for blending traditional artistry with contemporary design.
Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.
