IEG: OROAREZZO 2024, +14% leap in foreign visitors, overall growth +5% compared to last year

  • The 43rd edition of Italian Exhibition Group’s B2B event specifically for Made in Italy gold  and jewellery manufacturing came to a close today 
  • Global attendance from 109 countries. Europe 40%, Middle East 16%, Asia 14%, the  Americas 13%, Africa 8%, Turkey 8%. 
  • 53 companies competed in Première, joint first for two youngsters from Arezzo districts  schools in the “Talents” category 
  • “Precious Fashion”, recognition from Minister Urso for the fashion accessories event 

Arezzo (Italy), 14th May 2024 Edition number 43 of Oroarezzo closed today with +14% foreign visitors at  Arezzo Fiere e Congressi and +5% overall attendance compared to last year’s edition. Italy in constant growth  at 4%.  

In 2023, Oroarezzo saw the start of a recovery with an overall +40% in attendance rewarding the event  project that Italian Exhibition Group had shared with trade associations, companies and local stakeholders.  Today saw confirmation of further growth proving how the quality and variety of the exhibitor offer at  Oroarezzo ideally matched the profile of the foreign buyers hosted. Manufacturing, jewellery, components,  semi-finished products and technologies met their reference markets in Arezzo and were able to open up  others thanks to IEG’s incoming programme in collaboration with ITA Italian Trade Agency, the Ministry of  Foreign Affairs and International Cooperation and IEG’s international regional advisors. Arezzo played a  leading role with events outside the expo centre and an experiential tour of the City of Gold, co-organised  with Confguide Confcommercio Arezzo. 


Visitors came from 109 different countries, the most numerous in recent years. Among the foreign  geographical areas, Europe was represented at 40%, followed by the Middle East at 16%, Turkey 8%, the  Americas 13%, Asia 14% and Africa 8%. In more detail, the most represented countries were Turkey, the  United Arab Emirates, Spain, the United States, Lebanon, Algeria, Romania, Poland and Hong Kong. The  LATAM area was in attendance with Mexico and Brazil and new entries came from Bahrain, Laos, Venezuela,  Afghanistan, Montenegro and the Dominican Republic. In Oceania, the Australian exploit doubled its  presence compared to last year. For this 43rd edition, about 400 buyers were hosted from 60 countries. 

OROAREZZO, CONTINUOUS EVOLUTION: “PRECIOUS FASHION” AND CAREER DAY As well as the new layout designed to make the visitors’ buying experience easier, IEG shared two more  important initiatives with Oroarezzo’s stakeholders. “Precious Fashion” saw leading voices from the jewellery  and fashion accessory industries take turns to pool common strategies, technologies and values and, lastly,  to chart a path for the accessory industry’s recovery. Promoted by Confindustria Federorafi and “Leather & 

Luxury” magazine, which conducted a survey of companies in the sector, the initiative was hailed by Adolfo  Urso, Minister for Enterprise and Made in Italy, as a landmark event for high-end accessories. Last but not  least, on the final day with the Career Day initiative “Open To Young Generation”, IEG worked in concert with  the educational and professional training system so that the young goldsmiths of tomorrow could meet  exhibiting companies at the show that have open job positions. 


Première has been inspiring the creativity of jewellery companies for 33 years through a theme chosen by  art director Beppe Angiolini. This year that theme was “Love and Beauty”. Together with 53 participants in  the Design, Fashion, Tradition and Wearable Sculpture categories, for the second year running the  competition also involved the Talents category for young students from Italian goldsmith schools and  designers under 30. The joint winners were Arezzo’s Professional Technical Institute with a sketch by Chiara  Angeli and the Giovagnoli Art High School in San Sepolcro with a sketch by Asia Barberi. The winners will see  their creations produced, thanks to the collaboration, free of charge, of local partner companies, and on  display at the fourth Summit of Italian Jewellery to be held in Arezzo in December 2024.  


A change that IEG has shared and implemented together with local stakeholders: from the Arezzo-Siena  Chamber of Commerce to Arezzo Fiere e Congressi, Arezzo Municipal Council, the Province of Arezzo and the  Region of Tuscany as well as the Arezzo Goldsmith Council, Confindustria Federorafi, Confartigianato, CNA,  Assocoral, AFEMO, A.I.F.M. and Confcommercio Federpreziosi.  

IEG has fixed an appointment with the community for the 4th Italian Jewellery Summit to be held in Arezzo in  December 2024. The IEG Jewellery Agenda continues with SIJE from 11th to 14th July in Singapore and from  6th to 10th September with Vicenzaoro September.

Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.