Louis Vuitton’s jewellery designer, Francesca Amfitheatrof is bidding to shake-up the business of branded jewellery with her very own line. Branching out from her role at Louis Vuitton, the jewellery designer, who previously worked for Tiffany’s as the firm’s design director, is launching her own jewellery brand. According to The Business of Fashion, the new […]

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Luxury jewellery Tiffany & Co has adjusted its full-year forecast after holiday results fall short of expectations. During the two months ‘holiday’ period (November-December), worldwide net sales declined by 1% to $1.04bn, and comparable sales were down by 2%. The jeweller partly attributes these results to “uncertainties” in the Americas and Europe, such as a […]

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Tiffany & Co unveiled a large-scale installation at its store in Covent Garden, which will then travel around London. Nodding to its new marketing campaign ‘Christmas Made by Tiffany’, which imagines the ‘magical’ construction scenes at the brand’s workshop during the busy season, Tiffany & Co has created an installation of interactive robots that have […]

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Iconic jewellery brand Tiffany & Co harnesses the power of its signature colour to drive traffic online. While other brands have colours associated with them, none have got a signature colour quite as impactful as Tiffany & Co’s hue. The trademark colour is instantly recognisable, with one marketing expert claiming: “Most brands would kill for […]

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