Nicky Hilton Rothschild, a longtime fashion tastemaker and member of America’s most iconic hospitality family, is carving out her own legacy with the launch of Theo Grace, a personalized jewelry brand that blends sentimentality, storytelling, and timeless design.
Though the Hilton name has long been synonymous with luxury, Nicky is adding a new layer to that narrative—one that centers not on hotels or headlines, but on heartfelt connections. Inspired by the names of her own daughters and a lifelong passion for meaningful gift-giving, Hilton’s latest venture is backed by the Tenen Group, a forward-thinking, tech-savvy jewelry company known for its scalable and high-quality offerings.
“I’ve always been drawn to the emotional power of jewelry—the way a single piece can hold a memory, a message, or a piece of someone you love,” Hilton shared. “Theo Grace was born from my desire to create something deeply personal, something that helps people express love, gratitude, and identity in a lasting way.”
The debut collection is steeped in personalization, with pieces designed to commemorate life’s special moments. From charm necklaces with custom nameplates to earrings engraved with initials or lockets that conceal tiny photos, every detail feels bespoke. There’s even a photo-etching service that allows customers to transform digital images into heirloom-quality jewelry, with stunning clarity etched onto gold or silver surfaces. The result: wearable keepsakes with a contemporary edge.
Signature pieces include a bee motif locket—a nod to Hilton’s love of whimsical details—along with a sapphire-set signet ring that frames a photograph in dazzling crystal. Each item takes approximately two weeks to craft, a testament to the brand’s commitment to quality and personal care.
Beyond her role as co-founder and muse, Hilton will also design limited capsule collections annually, infusing each with her polished, modern aesthetic. The core collection, available in both gold and silver, is sold exclusively online through the brand’s digital flagship.
To celebrate the launch, Hilton is hosting an intimate soirée at New York’s SeaGlass Carousel—a dreamlike venue she calls “a love letter to the city,” mirroring the gift-giving philosophy at the heart of Theo Grace.
Whether it’s an engraved message, a name close to your heart, or a cherished photograph, Theo Grace invites buyers to turn their memories into treasures—elegant, meaningful, and undeniably personal.
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