Fiorever, Bulgari’s latest floral-inspired fine jewellery collection, was recently presented at a star-studded event in Beijing.
The new collection immortalises the enigmatic beauty of an eight-petal flower, which unfolds into four outer and four inner parts, according to the jeweller. Eight is also an auspicious number in Chinese culture, symbolising good fortune.
“Fiorever is an emblem of the Roman passion for life, reimagined in an enchanting diamond jewellery collection. It brings the sparkling and joyful spirit of the ‘Eternal City’ of Rome, and the free and passionate Italian lifestyle to Beijing,” noted Bulgari.
The collection combines simplistic lines with the use of diamonds, creating a vivid eight-petal Roman flower that has become another iconic element of the Maison.
On the day of the launch, a Forever pop-up store was also inaugurated at SKP Beijing.