Charles Green reveals plans to launch branded jewellery


Birmingham-based jewellery manufacturer Charles Green has revealed its ambitious plans for strategic growth in over the next business year.

Inspired by fellow Birmingham based manufacturer Deakin & Francis, Charles Green will be launching a branded range of jewellery based on the company’s history and heritage.

Over the last two years the team has been working on a branded range of lockets, showing prototypes to a small number of our retail partners in the UK.

The jeweller is now aiming to find a small number of stockists in the UK, and to then look at other markets to which Charles Green can export. The launch date is currently set for this Spring.

The company is also due to launch The Lux Book, a reference book which will detail Charles Green’s range of luxury semi-mounts and matching wedding bands. This is set to be introduced at International Jewellery London in September.

Oli Sutton, director of Charles Green, comments: “By launching The Lux Book we hope to increase our market share of the high-end engagement ring market. We aim to stand out from our competitors by producing engagement ring mounts that are beautifully designed, that showcase our unrivalled quality, and that are offered to jewellers on an exclusive basis.”

The plans come after the company reported a sales increase of 4.8% over 2017, due, in part, to its bespoke department.

Over 2017, Charles Green’s bespoke department saw its sales increase by 15%, compared to 2016, and from the success of “Lux”, the company’s premium range of bridal jewellery increase by 20%.

Sutton adds: “All in all we’re happy with the results of 2017. It’s particularly encouraging to see that the investments made in our factory and in continually upskilling our craftsmen are bearing fruit. This is where we are seeing the majority of the growth, whilst our more traditional product sales remain largely stagnant.”

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