Renowned Bollywood Filmstar Karisma Kapoor graces the occasion
Bengaluru, 1st December, 2021 – De Beers Forevermark, the diamond brand from the De Beers Group, launched its’ second exclusive boutique in Bangalore in partnership with Abaran Timeless Jewellery. This boutique was inaugurated by renowned Bollywood actor Karisma Kapoor.
De Beers Forevermark holds the promise of transparency, trust and a high level of confidence, which the patrons of Bangalore strongly deserve when buying diamonds. The brand provides the world’s most carefully selected natural diamonds, each with its unique inscription number to guarantee the most beautiful, rare and responsibly sourced diamonds.
Adorned with beautiful De Beers Forevermark jewellery, Actor Karisma Kapoor, said: “It is an honor to associate with De Beers Forevermark and Abaran Timeless Jewellery to launch their exclusive boutique in Bangalore. Diamonds hold a very special place in every woman’s life, hence, choosing the right one is very important. It makes me feel extraordinary and extra special today to wear a piece of jewellery that conveys a unique identity, is natural, hand selected and comes with the promise of being beautiful, rare and responsibly sourced. Their unique designs and superior finish are unmatched. A diamond is forever, is an eternal promise by De Beers Forevermark. I am sure all the women of Bangalore will love to adorn these natural, genuine and sparkling diamonds.”
The boutique exclusively retails De Beers Forevermark diamonds in a wide variety of elegant cuts, designer jewellery and loose diamonds. Collections available include the Avaanti Collection, the Icon collection, the Traditional Setting collection, the stackable ring Tribute collection among others.
Highlighting the partnership, Mr. Pratap Kamath, Managing Director, Abaran Timeless Jewellery said: “We have been associated with De Beers Forevermark since the past 10 years and the launch of this exclusive boutique has further strengthened our partnership. In fact, when we opened our new Abaran store, the trust we have developed with our customers for De Beers Forevermark diamonds, encouraged us to open an exclusive boutique adjacent to our new store offering customers a unique diamond shopping experience. Every De Beers Forevermark diamond is inscribed with a unique identity number as a promise that the diamond is natural, beautiful and responsibly sourced. At the boutique we have all the latest collections and jewellery that can be worn every day. We consider the launch of the boutique an important landmark in our relationship, and we are sure our association would go a long way in the future.”
Amit Pratihari, Retail Director, De Beers Forevermark said: “Opening a Boutique with Abaran Timeless Jewellery was a natural progression to our decade long association. Consumers in Bangalore are discerning and knowledgeable about luxury and the value and place diamonds hold in their life. Trust and quality are the two most valuable attributes when buying diamonds and the boutique would offer nothing short of such expectation given the 133-year-old legacy of De Beers. We only collaborate with retailers who are passionate about diamonds, but also meet the brand’s stringent criteria of business, social and environmental integrity. Customers can purchase only the best diamonds that are on offer in terms of design, authenticity, beauty, rarity and craftsmanship at this boutique. We share the same brand value and ethos and we enhance the retail experience by offering among the world’s most beautiful diamonds.”
De Beers Forevermark diamonds are the world’s most carefully selected diamonds. Each diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every De Beers Forevermark diamond is beautiful, rare, natural and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to match Forevermark’s standards of quality and integrity.
Visit the De Beers Forevermark boutique at 15th Cross, 5th Phase, Outer Ring Road, J P Nagar, Bengaluru.
About De Beers Forevermark
De Beers Forevermark benefits from over 130 years of diamond expertise. Every De Beers Forevermark diamond is natural and untreated and undergoes a journey of rigorous selection. Cut and polished by master craftsmen to reveal its ultimate beauty and natural brilliance, each diamond is selected for beauty using criteria beyond the standard 4Cs.
Each diamond is also responsibly sourced and underpinned by our Building Forever sustainability commitments: leading ethical practices across the industry, partnering for thriving communities, accelerating equal opportunities, and protecting the natural world. Less than one per cent of the world’s natural diamonds are eligible to receive the De Beers Forevermark inscription, a unique assurance that the diamond meets our exceptional standards for beauty and rarity and is responsibly sourced.
About Abaran Timeless Jewellery Private Limited
For close to a century now, Abaran has been creating jewellery of superior quality and design. Abaran continues to uphold the legacy of beauty and craftsmanship and has grown to be one of India’s premiere jewellery houses. Today, with three exclusive showrooms at prime locations in Bengaluru, Abaran is synonymous with impeccable design, superior quality and matchless customer service. Meticulous handcrafted excellence in the hallmark of the company’s status in the world of jewellery. When most brands are obsessed with machine made products to achieve higher levels of productivity, Abaran continues to offer the customer a unique brand of superb handcrafted jewellery, painstakingly produced. The company has several firsts to its credit as well and is the first ISO 9000 certified jewellery house in Karnataka. Another significant achievement for the company is being India’s first partner for DeBeers Forevermark in the year 2011. The company, which prides itself for being India’s first jewellery house to be an official retailer of Rolex watches, has won multiple awards and accolades.