Gemporia partners with Argyle Diamond mine for exclusive collection


Gemporia, the leading British TV jewellery channel, has partnered with Rio Tinto’s Australian diamond division to create a spectacular collection of Argyle Diamond jewellery exclusively for Gems TV.

Gems TV’s expert hosts will be joined by Rio Tinto’s, Sales and Marketing Director of Australian Diamonds, Vikram Merchant, for a weekend of live shows between 5th and 7th April.

Unique and extremely rare pink diamonds have made the Argyle mine famous all around the world and have driven a renewed global interest in coloured diamonds. The trend seems set to continue into 2019 and beyond, with Megan Markle recently spotted sporting a set of ‘borrowed’ yellow diamond earrings reportedly worth in the region of £500,000. Professional Jeweller magazine also noted how “Pink diamonds, in particular, are admired amongst an impressive line-up of celebrities including Margot Robbie, Blake Lively and more recently, Lady Gaga.

Instantly recognisable, Argyle diamonds deliver a stunning warm palette of completely natural colours ranging from silver to champagne to the famed, rich shades of pink. Formed relatively quickly for diamonds over 400 million years, the diamonds were found in a natural wonder known as the Argyle pipe in a remote corner of Western Australia that has produced more than 800 million carats of rough diamonds.

Gemporia prides itself on the traceability and provenance of all its gemstones, something that is often only possible through close relationships with mine owners. This exclusive collection with Rio Tinto will be accompanied by a Certificate of Authenticity from Gemporia and a record of the diamond’s Mark of Authenticity, a result of Rio Tinto’s Australian Diamonds program that Vikram Merchant, Sales and Marketing Director for Argyle Diamonds, is particularly proud of: “Today’s consumer wants to know where their jewellery comes from and the Australian Diamonds Programme celebrates Rio Tinto’s diamond heritage and pedigree from a clean, traceable source of diamonds.”

Gemporia’s founder and Chairman, Steve Bennett, has long campaigned for this transparent and traceable approach to diamond trading: “We pride ourselves on implementing ethical practices throughout our daily trade – it is at the heart of what our brand stands for. We want to bring transparency and integrity, remove the mistrust, misinformation around the authenticity of diamonds. Our partnership with Rio Tinto’s Australian Diamonds establishes the true spirit of bringing diamonds straight from the mines to our customers.”

NewsSource: diamondworld

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