LVMH’s Watches & Jewelry segment remained steady in the first half of 2025, generating €5.09 billion in revenue—virtually flat compared to the same period last year, marking just a 1% dip amid global economic uncertainty and geopolitical tensions. However, the division saw a 13% drop in recurring operating profit to €762 million, attributed mainly to increased investments in store renovations and strategic brand-building efforts.
Tiffany & Co. continued to drive momentum within the portfolio, pushing forward with the expansion of its iconic product lines and the rollout of its immersive retail concept, inspired by the redesigned Landmark flagship in New York. This experiential approach aligns with LVMH’s wider ambition to elevate customer engagement and strengthen brand prestige.
Bvlgari leaned into storytelling and heritage, celebrating its signature Serpenti collection with art-driven exhibitions in Shanghai and Seoul—timed to coincide with the Year of the Snake. The launch of its Polychroma high jewellery collection in Taormina further showcased the house’s expertise in bold design and vivid gemstones.
Chaumet, meanwhile, advanced its creative vision through the expansion of the Bee de Chaumet collection, continuing to reinforce its high jewellery credentials with refined, nature-inspired craftsmanship.
While profits softened due to increased brand investments, LVMH’s jewellery maisons are doubling down on creativity, innovation, and immersive experiences to stay ahead in a challenging luxury landscape.
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