US Consumers to Buy $7bn of Mother’s Day Jewelry

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US Consumers to Buy $7bn of Mother's Day Jewelry

Spending on jewelry for Mother’s Day in the US is set to hit $7bn this year, accounting for around a fifth of all gifts, by value.

That’s down around 11 per cent on a record high of $7.8bn in 2023, according to the newly-released annual consumer survey by the National Retail Federation (NRF) and Prosper Insights & Analytics.

Eighty-four per cent of US adults are expected to celebrate the holiday, on 12 May, with an average $254 spend.

The biggest spenders are those aged 35 and 44, who are expected to splash out $346.

“Mother’s Day is a time to celebrate the women who play a meaningful role in our lives,” said Matthew Shay, NRF President and CEO.

“Retailers know the significant importance of this day and are ready to help their customers with a wide selection of meaningful gifts for loved ones to show their appreciation.”

Total US consumer spending on Mother’s Day is forecast at $33.5bn, down 6 per cent on last year’s record $35.7bn.

Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.