Amazon’s take on e-commerce sales in the U.S. is getting heftier by the minute. According to new estimates on public companies from research firm eMarketer, Amazon will own roughly 44 cents out of every dollar spent online in the U.S., up from 38 cents for every dollar in 2016.
The company’s sales are expected to grow 32 percent in 2017, according to eMarketer, to $196.8 billion dollars in the U.S. (or 43.5 percent of total e-commerce sales).
The market research firm created a graphic detailing the top 10 publicly traded U.S. e-commerce companies, illustrating where the money is going. The cavernous distance between Amazon and its nearest competitor, eBay, may incite a few chills.
Top 10 U.S. e-commerce companies
But it’s important to keep in mind that e-commerce sales, though gaining ground, are still much smaller than brick-and-mortar sales. Amazon now represents close to four percent of all retail sales—e-commerce and brick-and-mortar combined—in the U.S., according to the firm.