Back on the Highstreet (BOTH) has been announced as sponsor for the National Association of Jewellers’ (NAJ) upcoming Members’ Gala Dinner.
The event will take place as part of the NAJ Summit 2021 in September at the De Vere Staverton Estate in Northampton.
BOTH (Part of the Parify Group) emerged in response to the pandemic and the need among independent retailers and suppliers to introduce an e-commerce offering.
Now it aims to ensure “the very survival of the jewellery industry” by providing functioning e-commerce websites tailored to the jewellery trade within short timeframes.
BOTH director, Andrea Walker, said: “Back On The Highstreet is extremely proud to be sponsoring the Members’ Gala Dinner at the NAJ Summit 2021.
“We believe it is a crucial and pivotal time for the entire jewellery community to migrate together, share thoughts, insights and access expertise in an effort not only to collectively succeed in what we do, but to thrive and prosper too.
“We have decided to sponsor the event in an attempt to highlight the value of having an e-commerce website.
“We are aware that many jewellery businesses in the UK are without an e-commerce offering, rendering them obsolete in comparison to their competitors.
“Simply running a brick-and-mortar store is not enough – it’s about service too, and loyal customers depend on your digital store as well as your physical one.”