Consumers to discover gemstones like never before with new immersive experience


Gemfields is inviting consumers to discover gemstones like never before during the 2019 London Design Festival.

The coloured gemstones supplier has partnered with designer Dan Tobin Smith and creative studio The Experience Machine to present a multi-sensory installation called ‘VOID’ at Collins Music Hall, Islington.

Visitors will become part of an immersive experience, travelling through a series of large-scale projections that showcase the expanded space inside gemstones and map the blurring boundaries between nature and design.

A selection of Mozambican rubies and Zambian emeralds from Gemfields’ mines, which date back millions of years, are brought to life through photography of tiny microcosms magnified to become abstract, galaxy-like structures.

Accompanied by other semi-precious gems created in rare geological processes, these unique mineral formations are discovered, suspended and frozen in time.

The installation considers the concept of containment and scale, employing spatial design to explore the natural borders formed within these unique mineral formations.

By translating moving image into a contained physical form and scoring the experience with harmonised layers of the human voice – by female electronic drone choir NYX – visitors are invited to enter within the portrait of a gemstone’s natural inclusion. Events will also take place at Collins Music Hall as part of the partnership.

For example, Gemfields will be hosting masterclasses with renowned gemmologist and jewellery specialist Joanna Hardy and VOID designer Dan Tobin Smith on Tuesday September 17.

Photo credit: Dan Tobin Smith

News Source: professionaljeweller

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