Ivana Jewels, a Surat-based brand specializing in lab-grown diamond and Polki jewellery, has secured ₹2 crore in seed funding from Avinya Ventures, a SEBI-registered early-stage venture capital firm. The funding marks a major milestone for the brand, which now plans to scale its operations with new product launches, wider retail reach, and upgraded marketing strategies.
“This investment is a powerful endorsement of Ivana Jewels’ vision,” said Ayushi Jindal, Co-founder of Ivana Jewels. “Our focus remains on popularising lab-grown diamonds—particularly in the 1–2 carat range, along with premium stones up to 20 carats—and diversifying our Polki offerings. With this backing, we’re ready to roll out innovative collections, expand into new cities, and deepen our customer engagement.”
In tandem with its brick-and-mortar expansion, Ivana is enhancing its digital ecosystem, offering deeper product customization, an intuitive shopping interface, and a more seamless user experience. The company, supported by a dedicated team of 35–40 professionals, is eyeing a 4x to 5x revenue growth trajectory over the next few years.
Gaurav VK Singhvi, Co-founder of Avinya Ventures, highlighted the growing demand for ethical luxury: “Lab-grown diamonds are fast gaining traction in India, especially in Tier 2 and Tier 3 cities. Ivana’s emphasis on sustainable craftsmanship, design accessibility, and customer-centric innovation makes them an exciting brand to support.”
Launched in 2023 by the Jindal Group, Ivana Jewels already has a footprint in Noida, Surat, Nagpur, Delhi, and Mumbai, with upcoming stores planned in Chandigarh and Ahmedabad. The brand aims to expand to 12–15 retail outlets by FY 2026, and is actively offering franchise opportunities, with an estimated ₹5 crore investment per new location.
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