Luxury brands land in London with sights set on expansion

Luxury brands land in London

A selection in international fine jewellery brands landed in London last week with a view to expand into the UK market.

Exhibiting at one-day showcase, Couture London, luxury brands had the opportunity to meet buyers and press and introduce their jewellery pieces.

Headline exhibitor, Aenea Jewellery, impressed attendees with its one-of-a-kind masterpieces and creations which celebrate colour and movement. The Austrian jewellery house is famous for its outstanding quality and design, with striking pieces unlike anything in the UK market today.

The brand is currently looking to expand in the UK and find retail partners which share its values and will provide the perfect place for its vast collection of jewellery to shine. Pieces from Aenea range from striking cocktail rings, to eye-catching works of art, and more commercial lines, which play with diamonds, gemstones and metal hues.

Elsewhere Hong Kong designer Sarah Zhuang Jewellery, who is seeking to bring her innovative designs to the UK market next year, saw Couture London as a unique opportunity to establish relationships with key luxury retailers.

Sarah Zhuang Jewellery launched in her home market of Hong Kong a year ago and is now stocked in China and Japan. The 18ct gold, diamond and precious stone jewellery is designed to be interchangeable, creating many different ways to wear a single piece. The brand’s tagline is: “Jewellery as versatile as women”.

Iranian-British designer, Sara Peymanpour, who creates limited-edition ethical fine jewellery with elegant designs inspired by Persian archetypes, architecture and motifs, also debuted her new eponymous brand at the event to great acclaim.

Last but not least, British brand Rarever Jewels officially launched at the event and received positive feedback from attendees, who commended the quality and craftsmanship of its pieces.

The fine jewellery brand creates pieces using their own rough diamonds which have been cut and polished specifically for their jewellery, and is then manufactured by craftsmen from around the word. Using a variety of diamond cuts, including rose-cuts, briolettes and trillions, Rarever Jewels pieces also incorporate unusual settings which allow the diamonds to move within the pieces.

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