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New Campaign from DPA Takes Viewers on an Epic Journey

New Campaign from DPA Takes Viewers on an Epic Journey

The new campaign unveiled by the Diamond Producers Association (DPA) as part of its “Real is Rare, Real is a Diamond” platform recounts the...
Festive season brings shine, silver investment demand surges by 30%

Festive season brings shine, silver investment demand surges by 30%

Silver has witnessed a 30 per cent increase in investment demand this Navratri-Dussehra in comparison with last year. Price of silver, which has remained...
The latest bridal jewellery trends for modern Indian brides

The latest bridal jewellery trends for modern Indian brides

Wedding is the most alluring day for a bride. It's one of the biggest days of her life and she dresses the best. From...
Many younger customers prefer jewellery

Millennials prefer studded ornaments to plain gold

Namisha Jain, a 24-year-old resident of Mumbai’s Napean sea Road quarters, has just stepped out of Umedmal Tilokchand Zaveri, an 80-year-old jewellery store in...
Lightbox Jewelry to Be Sold in Brick and Mortar Stores in Trial Run

Lightbox Jewelry to Be Sold in Brick and Mortar Stores in Trial Run

New reports are agog with the news that De Beers’ Lightbox Jewelry – which so far has been only available online on its own...
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