Luxury jewellery house Vasundhra Raj has inaugurated its flagship store in Noida, marking a significant step in the brand’s journey of expansion and deeper customer engagement. Situated in Sector 18, one of Noida’s prime retail and cultural hubs, the new boutique is the brand’s second retail location, following the successful debut of its first store in Delhi.
Designed to be more than just a shopping space, the Noida flagship offers an immersive, gallery-style experience, reflecting the brand’s commitment to timeless Indian artistry reinterpreted with contemporary sensibility. Every detail of the store—from interiors to displays—is tailored to convey Vasundhra Raj’s design language, one rooted in cultural legacy yet shaped for the modern connoisseur.
“Our journey began with a vision to breathe new life into handcrafted jewellery that speaks to both tradition and individuality,” said Vasundhra Raj, founder and creative director of the label. “Opening this flagship store is not just about growth—it’s about making our world more accessible to those who see jewellery as an emotional and cultural extension of themselves. The love we’ve received in such a short span has been overwhelming, and this is just the beginning.”
The store showcases signature collections of handcrafted pieces, combining precious stones, traditional techniques, and progressive silhouettes that appeal to a discerning, design-forward audience.
With a vision to make artisanal jewellery more available across India, the brand has outlined plans for upcoming stores in Jaipur and a second Noida location, followed by a rollout of 25 additional stores in key cities over the next two years.
As Vasundhra Raj continues to grow, its mission remains clear: to celebrate Indian heritage through modern storytelling, one jewel at a time.
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