Yoko London jumps on Royal wedding phenomenon


British luxury pearl jewellery brand Yoko London is jumping on the Royal wedding phenomenon with its SS18 design set to be unveiled at Baselworld.

Understanding that consumers are currently obsessed with all things royal thanks to Prince Harry and Meghan Markle’s impending wedding, Yoko London has taken inspiration from the renowned family for its new collection.

Named the Royal Wedding collection, the SS18 offering features striking, regal designs inspired by the iconic elegance of the British Royal Family.

Starring not only the finest pearls from around the world, but also some of the largest and rarest, the Royal Wedding range is an exemplary showcase of contemporary pearl jewellery.

Choker necklaces sit at the forefront of the lavish new collection, supported by heavily embellished bangles sprinkled with sparkling diamonds.

Harking back to Princess Diana, Yoko London’s Royal Wedding collection celebrates her beauty and grace. Chokers, adorned with the finest South Sea Pearls, wrap seamlessly around the neck, while diamond tendrils, complete with pearls, softly tumble across the décolletage.

Elsewhere, striking Tahitian pearls, in a palette of dove greys, petrol blues and deep purples, sit on overlapping diamond settings creating a three-dimensional finish, and the brand’s second-to-none craftsmanship through a new scalloped collar.

News Source : professionaljeweller.com

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