Blue Nile opens 5th ‘Webroom’ in Seattle

Sapphire diamond earrings
Sapphire diamond earrings from Blue Nile
Diamond Ring
Ring in 18-karat adorned with a fancy yellow diamond centre stone by Blue Nile

Online diamond jeweller Blue Nile Inc opened its fifth Webroom at Bellevue Square in Bellevue, Washington, just a few miles from its Seattle headquarters. Webrooms are physical display rooms that give consumers a new retail experience through the use of PCs, phones or tablets.

According to the jeweller, the Webroom offers consumers the ability to see, touch and feel Blue Nile’s jewellery products in a physical environment, but still enjoy the advantages of online shopping such as wide product selection, convenience and competitive price.

“Blue Nile was born in innovation – disrupting the diamond industry – and we are excited to shake up the jewellery retail scene at Bellevue Square in the best way possible,” said Blue Nile Chairman, CEO and President Harvey Kanter. “Our Webrooms are fresh, modern and bright, and put shoppers in the driver’s seat – not the other way around. It is truly a unique, customer-first experience that contrasts meaningfully with any traditional jewellery retailer.”

At Blue Nile’s Webrooms, shoppers can view more than 400 styles of engagement rings and fine jewellery before buying them online. In addition, shoppers can access an online catalogue of 150,000 independently graded diamonds from in-store tablets. Blue Nile said its prices are up to 40 percent less than traditional jewellers.

Non-commissioned diamond and jewellery consultants are on hand to answer questions in a pressure-free environment and can also help with purchases, which can be made via in-store tablets, or at a later date from the customer’s smartphone, tablet or PC, the jeweller noted.

Blue Nile operates four other Webrooms: Washington Square mall in Portland, Oregon; Roosevelt Field mall in Long Island, New York; The Westchester mall, in White Plains, New York; and Tysons Corner Center mall in Fairfax County, Virginia.

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