Boutique Devoted Exclusively to Forevermark Diamonds Celebrates 1st Anniversary


Forevermark, the diamond brand from the De Beers Group of Companies, and C. Krishniah Chetty Jewellers celebrated the first anniversary of the latter’s boutique exclusively carrying Forevermark diamonds and diamond jewellery.

The celebration event was graced by actress Disha Patani. “I am truly honoured to be a part of this celebration with Forevermark and C. Krishniah Chetty Jewellers at their first boutique store in India…,” she stated. “Forevermark diamonds are the most beautiful, rare and responsibly sourced diamonds in the world. Knowing that less than one percent of the world’s diamonds are eligible to be a Forevermark diamond, makes me feel extra special to wear this beautiful piece of jewellery today.”

Dr C Vinod Hayagriv, Director, C. Krishniah Chetty Jewellers commented: “Forevermark offers only the best quality of diamonds to its partners. Our partnership is a testament to our valued customers that only the best diamonds are what we provide at our store. It is an honour to be the first boutique store to carry only Forevermark diamonds in the world.”

Sachin Jain, President, Forevermark India added, “We are proud to have opened the world’s first Forevermark exclusive store with C Krishniah Chetty Jewellers, as the brand has a legacy of 145 years with innovation and ideas that have set it apart. This is a huge milestone for us to achieve along with our trusted partners and we look forward to many more such associations.”

Forevermark’s entire range of collections is available at the boutique. They include Black Label, Big Ideas, Exceptional Diamonds; as well as jewellery in a closed setting, designer collections, trend collections as well as loose diamonds and diamond jewellery for men. The boutique also offers exclusive crafting services in the store.

“At the location, Forevermark has created a black room enclosure where a genuine, natural and untreated 3-carat Forevermark diamond is on display,” Forevermark said in a press release. “A special display demonstrates how light passes through this spectacular diamond to showcase its brilliance. The beauty of a Forevermark diamond goes beyond the 4Cs and customers can witness this as the light refracts through the diamond across the room in a multitude of colours making for a stunning visual spectacle.”

The C. Krishniah Chetty Jewellers Boutique was the first store of its kind launched in India; and Forevermark, it is learnt, is working towards opening more such showrooms.

Pic Cap:

(from left) Dr C Vinod Hayagriv; Disha Patani; and Sachin Jain

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