Buckley London expands bauble range following debut success

The Sparkle Collection Jewellery Bauble

Global fashion jewellery brand Buckley London is set to add a touch of sparkle this festive season with its latest collection of jewellery bauble designs.

Following the phenomenal success of Buckley London’s debut Christmas bauble range in 2016, the Sparkle collection has been updated for the upcoming festive period with a fresh packaging design and new jewellery options.

The Sparkle collection offers a choice of three very giftable, easy to wear jewellery designs each crafted to Buckley London’s trademark high quality. Consumers can choose from an earring trio adorned with crystals, plus stretch metallic mesh bracelets with tassel and crystal charms in a choice of rhodium or rose gold tone.

Each bauble is finished in high shine silver with a premium grosgrain ribbon, creating a second use as a tree ornament.

The launch is supported with in store display materials including point of sale graphics and tiered display stands to replicate presents around a Christmas tree.

Buckley London head of sales, Amy Donlon, shares: “We are very excited to introduce the Sparkle collection jewellery baubles for a second year. After seeing huge success in the run up to Christmas 2016, this year’s range is even better with highly commercial product designs and stunning new packaging and POS.”

News Source: professionaljeweller.com

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