Unveils three new designs to the Forevermark Avaanti Collection-
Mumbai, October 18, 2022 – De Beers Forevermark, the world’s leading and trusted diamond brand have launched their festive season campaign, as the brand unveiled three new exciting additions to the Forevermark Avaanti collection. The 360-degree multimedia campaign runs across TV, Digital, Print, OOH and Radio. Adding a fresh, contemporary chapter to the evolution of the modern collection, the latest campaign showcases the spirit of possibility, inspiring the wearer to realize their power and make a lasting statement every day.
Driven by a single belief that what the future holds can unfold from a single ripple, this campaign is a reminder of the remarkable things that follow from life’s first leaps. The campaign highlights the new distinctive wrap design in the Forevermark Avaanti collections which is an evocative symbol of the path already forged and the future that can still be influenced. Like an unstoppable current, the curves of the new distinctive wrap design swirl around with unyielding momentum.
Commenting on the latest campaign, Ms. Toranj Mehta, Marketing Director, De Beers Forevermark said, “Diamonds hold a deep emotional value for our clients in India and with the success of the Avaanti Collection last year, we saw the rising demand for everyday wear, classic jewellery. So, this season we are introducing a bold new addition of the Forevermark Avaanti Collection in three contemporary new designs. Through this campaign, we want to remind women that the power lies with them to mould the future and create a lasting impact in whatever they choose to do.”
The campaign has a 360-degree media focus that will include digital and traditional mediums. Digitally, the brand will focus on ad spots on OTT platforms, social media, programmatic & audience cohorts, lifestyle, fashion, news, current affairs as well as influencer collaborations. The conventional media platforms include television, radio ads across major channels and print nationally. The campaign will further be supplemented by OOH ads in key city of Mumbai.
The new rings, pendants and earrings all feature a genuine and natural diamond, set in 18K yellow, white or rose gold. The clean, dynamic designs are also available with the added radiance of pavé-set diamonds. Worn together or alone, these earrings, pendants, and rings make a bold statement of confidence, adding to the ever-evolving story of those seeking their next adventure.
ABOUT DE BEERS FOREVERMARK
De Beers Forevermark is a Jewellery House offering contemporary designs featuring responsibly sourced diamonds that are hand selected for their beauty. Created for marking special moments and wearing every day, Forevermark diamond jewellery is timeless with a twist. The Forevermark Avaanti collection embodies the spirit of possibility, and the Forevermark Icon collection is inspired by the stars in the South African sky.
Less than 1% of the world’s diamonds can carry the unique Forevermark inscription, proof that they are beautiful, rare and responsibly sourced. De Beers is committed to Building Forever, ensuring that every diamond it discovers creates a lasting positive impact for the people and places where it is found. This comes with a pledge to build a better future – one that is fairer, safer, cleaner and healthier, ensuring communities thrive, ethical practices are maintained and the natural environment is protected.
De Beers Forevermark jewellery is sold through forevermark.com and in approximately 2,000 jeweller locations worldwide.