The Gem & Jewellery Export Promotion Council (GJEPC) has appointed Ruchita Sharma as Executive Director, Promotions, Marketing & Business Development.
Ruchita comes to the GJEPC from Swarovski, where she led the Marketing, Operations and Communications division since November 2010.
At GJEPC, Ruchita will be responsible for National Events, International Events, Promotions, Marketing & Business Development, Logistics, and International Ventures.
An evolved business leader with in-depth experience of over 20 years in the luxury industry in emerging markets, Ruchita has worked closely with family run global organisations such as Swarovski, Salvatore Ferragamo, Oberoi Hotels and Resorts, and Taj Hotels Palaces and Resorts. Ruchita understands what makes family businesses successful in emerging markets, by maintaining their brand values and ethos.
Speaking about her new role at GJEPC, Ruchita Sharma said, “A robust Promotion and Marketing ecosystem is vital for the growth of the Indian gem and jewellery export sector. Over the years, GJEPC has done an excellent job to take this industry to the current stature that it enjoys today through its various promotional activities globally, including participation in international exhibitions, organising Buyer-Seller Meets (BSMs), etc. Our focus would be to gain maximum mileage by enhancing our reach in the existing markets and tapping new ones, thus furthering the growth of industry.”
Ruchita was named among ‘50 Most Talented Retail Professionals of India’ by the CMO Council; as well as one of the ‘50 Most Talented CMOs of India’ by the World Marketing Congress. She has represented the country at the India Business Forum organised at the London Business School; and on other prestigious luxury platforms. She has also curated roundtables on topics related to the luxury industry; and in-depth discussions with Altagamma and Comite Colbert MOU with Federation of Indian Chambers of Commerce & Industry (FICCI) which generated for “Make in India” business worth US$ 20 million.
Ruchita is an IIM, Ahmedabad – Essec Paris Luxury Management Graduate (Paris, Ahmedabad 2010); she completed her MBA in Marketing from Amity, Noida, India (2001); and holds a Graduation Degree in English Literature from Lady Sri Ram College, Delhi (1995); she has also done a tourism major from IATA-Geneva.
Ruchita is an avid traveller, freelance writer and author. Her book ‘Ultimate Luxury’ in association with American Express was released in November 2008.
News Source : gjepc.org