The Gem & Jewellery Export Promotion Council (GJEPC) has entered into a strategic partnership with European online luxury marketplace Catawiki, signing a Memorandum of Understanding (MoU) on 10 January 2026 at IIJS Bharat Signature. The agreement marks a focused step toward strengthening direct-to-consumer (B2C) jewellery exports from India to Europe through curated digital platforms.
The MoU was formalised by Sabyasachi Ray, Executive Director, GJEPC, and Jan Van Dierman, Senior Vice President – Luxury, Catawiki, reflecting a shared objective to create new international growth avenues for Indian jewellery businesses, particularly in the premium and design-led segments.
Under the collaboration, GJEPC members will gain access to Catawiki’s auction-driven luxury marketplace, which caters to a wide base of European consumers seeking authenticated jewellery, watches, and collectibles. The partnership is designed to help Indian exporters transition smoothly into European e-commerce by offering guidance on platform onboarding, pricing strategies, compliance requirements, and cross-border logistics.
Catawiki’s model — combining expert curation with weekly auctions — is expected to provide Indian jewellers with greater visibility, transparent price discovery, and consumer trust in competitive European markets. For GJEPC members, the initiative offers a structured digital route to reach end consumers without relying solely on traditional wholesale or physical retail channels.
The MoU aligns with GJEPC’s broader strategy to diversify export markets and modernise go-to-market approaches, particularly as global jewellery consumption increasingly shifts toward online and cross-border purchases. For Catawiki, the partnership strengthens its sourcing ecosystem by tapping into India’s deep manufacturing expertise and design capabilities.
By connecting Indian jewellery producers directly with European buyers through a trusted digital marketplace, the GJEPC–Catawiki collaboration is positioned to enhance export value, encourage brand-led selling, and support the next phase of international growth for India’s gem and jewellery sector.
Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.
 with European online luxury marketplace Catawiki on 10th January 2026 at IIJS Bharat Signature.){kind=link}