Go Royal with Reliance Jewels’ Atulyaa collection


Festive season is all set to get a royal touch with the latest collection from Reliance Jewels. Taking inspiration from the rich and intricate architecture of palaces from the Mughal era as well as royalty of Rajasthan, “ATULYAA” the brand-new collection promises to light up any celebration.

The hand-crafted collection Atulyaa is specially designed for this festive season. This collection consists of statement necklace sets in 22Kt gold in antique and culcatti finish along with 18Kt gold and diamond-studded sets. Atulyaa collection comprises of chokers, small and long style necklaces and other styles to choose from, so there is something for everyone and every occasion.

Reliance Jewels Atulyaa Collection

Atulyaa draws inspiration from one of the most culturally and architecturally rich states of India – Rajasthan. The palaces of Rajasthan and block printing are beautifully manifested in each of the exquisite pieces from Atulyaa. The collection with its design and craftsmanship effectively represents the grandeur, royalty and magnificence of Rajasthan with coloured stones along with Kundans. Each and every piece is brilliant example of authentic Indian heritage and will make any simple ethnic dress runway ready.



“Diwali is one of the most important festivals of India. Along with festive season comes shopping season and we at Reliance Jewels wanted to offer a completely new look to our customers. The collection is exclusively designed offering choices of jewelry in pure gold as well as diamond, colored stones and kundan set in gold. The jewellery, traditional yet contemporary, has been crafted in a way that elevates the appearance of a woman by adding a graceful touch & further highlights the unique designs that are part of this collection.” said a Reliance Jewels spokesperson at the launch.

Atulyaa Earrings Collection

Atulyaa collection is now available across all showrooms. Today, Reliance Jewels has a consolidated presence in 96 cities with over 203 stores including Exclusive & Shop in Shop [SIS] formats.

About Reliance Jewels:

At Reliance Jewels, gold and diamonds are available at the most competitive rates. Zero-wastage and competitive making charges ensure 100% satisfaction for customers. Reliance Jewels has stores across 96 cities and is expanding exponentially. With a spectacular variety of designs in its collection, Reliance Jewels has an ornament for every personality and every occasion. Reliance Jewels assures 100 percent purity, transparent pricing and guaranteed quality in every piece. The brand only deals in 100 percent BIS Hallmarked Gold and every diamond used is internationally certified by independent certification laboratories. All Reliance Jewels showrooms have QC Tech Rooms for repairs & Karat Meters for customers to assess purity of gold free of cost. Apart from this the brand also offers loyalty points on every purchase.

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