LVMH Watch Week will open its 2026 calendar in Milan, marking another change of scenery for the group’s travelling high-watchmaking showcase. Scheduled from 19 to 21 January 2026, the event will bring the seventh edition of Watch Week to Italy’s fashion and design capital for the first time.
The move follows an eventful 2025 edition, which was reconfigured across New York and Paris after wildfires in Southern California forced the postponement of its originally planned Los Angeles dates. For 2026, LVMH has opted for Milan, underlining the city’s growing relevance at the crossroads of luxury, craftsmanship and international retail.
Nine maisons from the LVMH stable will present their latest timepiece collections, offering a preview of the group’s watchmaking direction at the very start of the year. Participating brands include Bulgari, Daniel Roth, Gérald Genta, Hublot, L’Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and Zenith. While the exact venue has not yet been disclosed, the event is expected to attract leading journalists, retailers and collectors from around the world.
Since its launch, LVMH Watch Week has deliberately adopted a nomadic format, rotating between key luxury hubs such as Dubai, Singapore and Miami. The choice of Milan reflects a strategic shift toward Europe, reinforcing Italy’s position not only in fashion, but also in fine watchmaking dialogue and luxury distribution.
Jean-Christophe Babin, CEO of the LVMH Watch Division and CEO of Bulgari, said the Milan edition would inject fresh momentum into the annual gathering. Holding the event early in the year, he noted, allows the group to introduce major new launches and exceptional creations across its maisons, unified by creativity while maintaining strong individual identities.
The 2026 Watch Week is expected to highlight the creative energy and technical ambition of LVMH’s watchmaking division, setting the tone for the luxury timepiece market in the year ahead.
LVMH, headquartered in France and listed on the Paris stock exchange, is the world’s largest luxury group, encompassing around 75 prestigious brands across fashion, jewellery, watches, wines and spirits, retail, hospitality and media.
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