Malabar Gold & Diamonds is making a strategic pivot towards the lab-grown diamond segment in a bid to fuel its growth trajectory and mitigate the impact of escalating gold prices. The Kerala-headquartered jewellery giant is targeting a 20% increase in revenue for the current fiscal year, building on its robust performance of ₹62,000 crore in FY2025.
As part of its expansion blueprint, Malabar is eyeing lab-grown diamonds not just as a product extension but as a distinct business vertical. “Our approach is to establish a standalone identity for lab-grown diamonds, catering to a separate consumer base from natural diamonds,” noted M.P. Ahammed, Chairman of the Malabar Group, as reported by ET Retail. The move aligns with growing consumer interest in sustainable, affordable alternatives to natural diamonds, especially among younger demographics.
To support this diversification and overall growth, Malabar is ramping up its retail footprint with plans to launch 90 new showrooms—60 in India and 30 in international markets. The brand currently operates 391 outlets across 19 Indian states and several countries abroad.
Looking ahead, Malabar is also preparing for a public listing by FY2028. “We are fully committed to taking Malabar public,” Ahammed told India Retailing, revealing that legal processes are underway to restructure and consolidate various subsidiaries and LLPs to streamline the IPO process.
Meanwhile, to keep pace with shifting consumer preferences and ensure affordability, Malabar is also innovating in product design. “We’re creating lightweight jewellery using varied caratage without compromising on aesthetics,” said O. Asher, Managing Director – India Operations. This move is aimed at retaining price-sensitive customers while maintaining the brand’s appeal in the evolving luxury jewellery market.
With these initiatives, Malabar Gold & Diamonds is positioning itself as a modern, resilient brand ready to navigate the future of fine jewellery.
Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.
