Sif Jakobs Jewellery unlocks 30 new business avenues as it eyes growth


Award-winning Danish jewellery brand Sif Jakobs Jewellery hopes to capitalise on its momentum heading into CMJ this weekend event following successful exhibition in Munich.

The brand has reported strong interest from international buyers at the recent Inhorgenta show in Munich, Germany, and hopes to build on this success as the team gets set to exhibit at the CMJ Spring Trade Event this weekend.

The brand, which offers sterling silver and gold-plated jewellery designs, opened over 30 new doors and reported a 15% rise in sales at Inhorgenta compared to the previous, already very successful, year, with buyers impressed by its new spring/summer 2018 collections.

Sif Jakobs Jewellery now has more than 1,100 stockists across Europe.

Søren Dahl, CEO of Sif Jakobs Jewellery, said: “We had a fantastic show at Inhorgenta 2018, welcoming buyers from across Europe. We opened some great new accounts and saw strong sell-in of our spring/summer collections, as well as our existing best sellers. Our next focus is the CMJ Trade Event this weekend, where we look forward to presenting our new collections to UK retailers.”

The Copenhagen-based brand debuted a number of new collections at the four-day Inhorgenta trade show, all inspired by “vibrant innovation” and bringing a bold pop of colour to the brand’s coveted statement designs. Acerra, one of the hero collections for 2018, introduces a more organic aesthetic to the brand, where fluid, minimalist lines are speckled with cubic zirconia to create a sensual, modern look.

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