Senco Gold & Diamonds, the largest organised jewellery retailer in Eastern India, launched a new campaign starring Sourav Ganguly for its online gold transaction platform named DG Gold.
The BCCI President and former India Cricket Captain stars in a series of three humorous films which will run on TV and digital platforms. Ganguly commented, “I am very excited with the new campaign which is funny and informative for those who want to do online gold transactions.”
Suvankar Sen, MD & CEO, Senco Gold and Diamonds said, “We introduced DG Gold, a digital platform for customers to buy, redeem and sell gold through our website mydigigold.com almost a year ago to this date. This new-age product was launched keeping in mind the extremely aware Indian Millennials who not only know about various asset classes to invest in but also realise the benefits of saving early. We are confident our customers will love this campaign and it will bring a smile on their faces seeing the humorous side of our beloved Dada.”